At the end of each year the Setúbal Bay Association (SBA) defines a plan of activities to be developed, with the aim of promoting the city as a tourist destination of excellence. This promotion is done in two different ways: supports and partnerships.
In the local plan, the support is given through a cooperation protocol with the Setubal City Hall, according to which SBA supports the events organized by the municipality, like sporting competitions related to the Setubal bay, preservation of the natural heritage, nature tourism, among other.
The second element of the promotion has to do with the broadcast of small events, organized by other partner entities or operators of SBA, such as fam trips, press trips, technical visits and delegation visits.